1. Introduction

BoutiqueQ Pte. Ltd. (“we,” “our,” “us”) is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 (PDPA), Singapore.

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website BoutiqueQ.com and related services.

By accessing or using our website, you consent to the practices described in this policy.

2. Company Information

BoutiqueQ Pte. Ltd.
Registered Address: 160 Robinson Road, 14-04 Singapore, 068914
Email: support@boutiqueq.com
Response SLA: 2–3 business days

3. Information We Collect

3.1 Information You Provide Directly

We may collect the following information when you interact with our website:

  • Name
  • Email address
  • Phone number
  • Shipping and billing address
  • Account login details
  • Order and transaction details
  • Measurements for virtual try-ons
  • Support requests or communication data

3.2 Payment Information

Payments will be processed using a secure 3rd party PCI/DSS certified Ceilo bank”, with encryption (SSL/TLS)

We do not store your full card details.
We only retain:

  • Last 4 digits of card number
  • Expiry date
  • Transaction ID

3.3 Information Collected Automatically

When you browse our site, we collect:

  • IP address
  • Device information
  • Browser type
  • Cookies
  • Analytics and usage data

3.4 Optional Features (AI Styling & Virtual Try-On)

If you choose to use these features, we may collect:

  • Your body measurement inputs
  • Uploaded images (for virtual try-on)
    These are used only for providing the service, not for marketing.

4. How We Use Your Information

We use your data for:

  • Processing and delivering orders
  • Providing virtual try-ons and AI styling
  • Account creation and user authentication
  • Customer service and communication
  • Personalising your shopping experience
  • Improving website performance and security
  • Marketing and promotional messages (only with consent)
  • Compliance with Singapore legal obligations

5. Sharing Your Information

We may share your data with the following third parties only as necessary:

  • Payment gateway (Payment Gateway)
  • Delivery and logistics partners
  • Cloud hosting and data storage providers
  • Customer support systems
  • Analytics tools (e.g., Google Analytics)

We do not sell or rent your personal data to third parties.

6. International Data Transfers

Your data may be transferred and stored outside Singapore, depending on our service providers.
We ensure protection through:

  • PDPA-compliant contracts, and
  • Industry-standard safeguards.

7. Data Retention

We retain data only for as long as required:

  • Order and tax records: Up to 7 years (legal requirement)
  • Account information: Until the user requests deletion
  • Virtual try-on images: Deleted automatically after processing unless the user saves them
  • Analytics data: As per the tool settings

8. Your Rights Under PDPA

You have the right to:

  • Access your personal data
  • Correct inaccurate information
  • Withdraw consent at any time
  • Request deletion (where legally permitted)
  • Request information on how your data is used

Requests can be made to support@boutiqueq.com.

Response SLA: 2–3 business days.

9. Cookies & Tracking Technologies

We use cookies for:

  • Website functioning
  • Analytics
  • Personalised content
  • Remembering cart items

You may disable cookies in your browser, but some features may not work.

10. Data Protection & Security

We implement industry-standard measures, including:

  • SSL encryption
  • Secure hosting
  • Access controls
  • Regular audits
  • Data minimisation
  • PCI-DSS compliant payment processing

Despite safeguards, no online system is 100% secure.

11. Third-Party Links

Our website may contain links to third-party sites.
We are not responsible for their privacy practices.
You are encouraged to review their policies separately.

12. Children’s Privacy

Our site is not intended for individuals under the age of 18.
We do not knowingly collect data from minors.

13. Updates to This Policy

We may update this Privacy Policy from time to time.
Changes will be posted on this page with the updated date.
Continued use of the website means you accept the changes.

Get in Touch With Us

Have questions about our products or services? We’re here to help! Our team is ready to answer any questions you might have and provide the support you need.

Reach out to us today and let us know how we can assist you. We typically respond within 24 hours during business days.

Contact Us