Cookie Policy

This Cookie Policy explains how BoutiqueQ Pte. Ltd. (“we,” “us,” “our”) uses cookies and similar tracking technologies on our website boutiqueq.com and its subdomains.
By using our website, you agree to the use of cookies as described in this policy.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They help the site function properly, remember your preferences, and improve your browsing experience.

Cookies may be:

• Session cookies (removed when you close your browser)
• Persistent cookies (stored until they expire or you delete them)
• First-party cookies (set by us)
• Third-party cookies (set by service providers like Google, Meta, analytics tools, or payment processors)

2. Types of Cookies We Use

a) Strictly Necessary Cookies

These cookies are essential for the website to function.
They cannot be disabled.
Examples:

• Shopping cart functionality
• Checkout and payment security
• Login/authentication
• Session management

b) Performance & Analytics Cookies

These cookies help us understand how visitors interact with the website.
We use them to improve site usability and performance.
Examples include:

• Google Analytics
• Heatmap tools (if used)
• Traffic and engagement metrics

You can disable these via your browser settings.

c) Functional Cookies

These cookies allow the website to remember your preferences.
Examples:

• Language selection
• Currency selection
• Saved sizes, preferences, or styling settings
• Virtual try-on or AI styling preferences

d) Advertising & Marketing Cookies

Used to deliver relevant ads and measure campaign performance.
Examples include:

• Meta Pixel (Facebook/Instagram)
• Google Ads remarketing
• Affiliate/partner tracking cookies

These may track browsing behavior across websites.

3. Third-Party Cookies We Use

We may use cookies from trusted third parties, such as:

• Google Analytics / Google Ads
• Meta Pixel
• TikTok Pixel (if installed)
• Payment gateways for fraud detection
• Customer support or chat widgets (if used)

Third-party providers have their own privacy and cookie policies.

4. Why We Use Cookies

We use cookies to:

• Keep the website functioning securely
• Enable shopping cart and checkout
• Analyse visitor behavior.
• Improve site performance
• Deliver personalised experiences (AI styling, virtual try-on, size recommendations)
• Display relevant ads
• Prevent fraud and ensure payment security

5. Managing & Disabling Cookies

You may choose to:

• Accept all cookies
• Reject non-essential cookies
• Manage preferences through your browser

Browser Controls:
You can disable cookies via:

• Chrome
• Firefox
• Safari
• Microsoft Edge

Disabling certain cookies (especially necessary ones) may impact website functionality, including:

• Checkout
• Login/session security
• Personalized recommendations
• Virtual try-on features

6. International Compliance (GDPR/UK GDPR)

While BoutiqueQ is a Singapore-based company, we serve users globally.
Where applicable, we align with international standards, including

• Transparency in cookie usage
• Allowing you to opt out of non-essential cookies
• Providing clear explanations about tracking

7. Updates to This Cookie Policy

We may update this policy from time to time due to:

• Changes in technology
• Regulatory updates
• New services or features

We will revise the “Last Updated” date accordingly.